Top 3 Reasons Good Design is Important to your business

Sometimes people are curious as to what design adds to their business. It’s something I am asked on an almost daily basis. In this day and age, in our very visual culture, it pays to stand out. It’s a necessity to invest in a well designed brand.

1. Branding is your first contact with your client…

[tw-column width=”one-half”]I am a firm believer in the idea that branding is your first port of call in interacting with your clients. It’s as important and having a smile on your face as you interact with a client. The confident message conveyed in your branding, the emotion in your colours and the tone of your typography are hugely important in how your customers perceive your business.

Many businesses these days feel that cutting corners on branding will save them money when starting a business, but recent research in the UK has suggested that for every €1 spent on design, there has been a €4 return of investment – all from the important step in creating their brand.

bad design hurts yours customers view of your brand
bad design hurts yours customers view of your brand

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2. Design is much more than Colours & Shapes…

[tw-column width=”one-half”]Your brand makes a contextualised statement about your intent and delivers a visual message. The tone of your logo, the colour schemes, the typeface and the delivery all play a huge part in how you are perceived.

How would you approach a big brand, let’s say McDonald’s should the branding be different. (not that I am suggesting that you or I have a brand loyalty to the golden arches – it’s just a very recognised brand) Have a look at the following example. Gone are the playful tones of red and yellow – denoting fun and excitement, and the soft curves of the arches that remind you of lit up eyebrows (kinda creepy in a way) in favour of a dark tone with a murky pink and sharp angular type. The now ubiquitous brand mark becomes almost sinister, suggesting the brand has a more adult approach. Tone and Type make a huge difference to your statement. Consider your market. Consider the message you wish to convey.

Consider the impact of the tone and type of your brand
Consider the impact of the tone and type of your brand

Have a look here for more on Colour Meanings. [/tw-column]
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3. We eat with our eyes…

[tw-column width=”one-half”]It’s a well known theory that we consume with our eyes. Visual stimuli have been shown to alter the perception of taste, smell, and flavor. Consider for a second the effect that might have on your brand. Is your brand appealing? Does it set the senses alight and grab your customer where you want it to?

If you have a product, do a competitive analysis. Compare your products. How does your branding stand up in the shared space. Consider your customers opinions. After all they have all the buying power.

If your product is not physical. Do the same. Consider how your mark stands up next to your competition.

Consider a design audit to review your design and a market analysis. This is a good idea before you undertake a redesign or branding process. Your design, like your business, should always be evolving.

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A studiosaydo.com rebrand for the Blacks of Kinsale brand
A studiosaydo.com rebrand for the Blacks of Kinsale brand

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If you would like a design audit or would like to develop your brand. Please don’t hesitate to contact us today and see what Studio Say Do can do for your business. Design Love for everyone.

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